If your team isn’t convinced that you are charging value for money prices in a competitive market what chance do they have of persuading your customers this is the case?
If they are afraid to talk about price in a positive manner their confidence plummets, your business reputation is damaged and your bottom line suffers
In this speech Terry works to develop the thinking of key staff at all levels about why your company charges the prices it does and gives them strategies to use when face to face or on the telephone with your customers
