A guest facilitator must have credibility and a proven track record of personally achieving sales growth in a demanding commercial environment. Without arrogance I make these claims and can demonstrate sustained achievement based on ethical sales over four decades
Techniques that have helped create a new perspective at sales meetings include interviewing the Sales Director or Managing Director and/or using creative business games to create problem solving scenarios. These can be combined with workshops to develop strategies for dealing with individual key account customers
Sales meetings are a critical component of any first class sales culture. They provide an opportunity to build the skills of the team and to motivate them. In each meeting if you can provide your team with just one idea or tactic that will improve their performance, and motivate with positive reinforcement or reward, you will see a gain in productivity and sales results. The trick is to get them to take what is produced at the sales meeting out in to the field
Do contact me to discuss your sales meeting objectives
Meanwhile here are six key tips to help you get the best from your next sales meeting:-
- Start with an energiser. Begin your meetings on time and start with some fun. Reward those who are punctual to help eliminate the lateness factor
- Keep it simply simple (K.I.S.S.). Always ask, “Does this item need to be in the meeting or could it be done outside the meeting or as pre-work?”
Four ways to keep it simple. Keep the pace of the meeting fast. Create the right atmosphere by ensuring it is serious but fun. Yes they can and do go together. Add value by helping the team better execute a key sales skill that will help them create business. Plus have shared ownership I.E. see to it that you have your team members share updates regularly. Perhaps by having a weekly bulletin that all contribute to
- Ensure individual updates don’t take up too much of the sales meeting. I suggest these three rules. Set time limits. Share successes in the form of key learnings. Know when to take individual issues outside the meeting
- Motivate and reward. Motivation should play a part in every team meeting. Why? because sales team has a tough challenges and needs to feel supported and recognised. This isn’t about big gifts or exceptional moments. The rewards don’t always have to be costly or fancy. A simple sincere “thank you” can have a substantial impact
- Capability activity. Every sales meeting must stretch and challenge team members’ skills to keep them at the top of their game. Capability activities can focus on prospecting, networking, lead generation, client meetings, presenting solutions or closing. The capability activity is all about ongoing skill development. It is key to creating value at the meeting
- Agenda. Have a standard easy-to-follow agenda that will keep you focused and on track. Always ask team members for items for the agenda. You may want to discuss their topic with them beforehand
My direct dial number is 07917 290931 or e mail terrythespeaker@btinternet.com
