In the 21st century paying lip service to key issues such as the environment and trading in an ethical manner is not good enough. Increasingly customers are asking about how goods and materials are sourced and insist on knowing if your company has created a robust and ethical supply chain.
There are laws and regulations in place requiring your customers to be able to demonstrate that the companies they buy from operate in an ethically sound manner. Of course most companies do. What is surprising however is how often they comply but don’t turn this in to a positive message even a point of differentiation from competitors.
In this speech Terry explores why an ethical focus is good for business and how to carry that message forward in to customer facing situations and translate it in to competitive advantage.